Since our Voice of the Healthcare Industry Market Outlook report in December 2019, the COVID-19 pandemic has affected every single member of the healthcare community, both personally and professionally – and at every level of the supply chain, from manufacture to bedside care.
Through this year's survey, we asked healthcare respondents worldwide about the impact of the events of 2020-21, including technological, financial and healthcare delivery. We also invited respondents to share how they responded to the pandemic.
Value based healthcare
Survey respondents were asked what emerging trends they foresee in the next 12 months, and value-based healthcare came through as number one with almost half choosing this over other trends. More than half of government and healthcare regulators also stated that value-based healthcare is a very important priority. Only 6% place little or no importance on value-based healthcare.
Big tech involvement in healthcare
The second highest anticipated trend globally is greater involvement in healthcare from Big Tech organisations such as Facebook, Apple, Amazon, and Google. This had an even split between business types but is more strongly anticipated in the Americas where this option had a higher response (45%) than value-based healthcare (42%). Only a quarter of businesses from Europe and the GCC selected this option.
Rise of the healthcare unicorns
Regulation of health misinformation and new healthcare ‘unicorns’ were identfied in particular by clinics and medical practices, who saw them as emerging trends at 50% and 33% respectively. In Europe, a higher proportion of respondents expect digital passports to emerge as a key trend.
About the report
The Voice of the Healthcare Industry Market Outlook 2021 survey was designed by Informa Markets to understand the impact that the pandemic has had on four key areas of the industry: manufacturers and agents, dealers and distributors; clinics and medical practices; private hospitals and public hospitals; government and health regulators; and charities, non-profits and NGOs.
Through GRS Research & Strategy Middle East we asked 1,600 respondents worldwide about the financial and operational impact of the events brought by the pandemic.
The survey also looked to assess how the industry has responded to the pandemic, and how key players have evolved their business strategy. We also asked participants to reflect on how the future will look, and what key trends they are now anticipating.