Omnia Health is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Voice of the Healthcare Industry Market Outlook 2021: Emerging trends

digital-green-pass-mobile.jpg
How will healthcare change in the coming months? Download our Voice of the Healthcare Industry Market Outlook 2021 report to uncover industry expectations.

Since our Voice of the Healthcare Industry Market Outlook report in December 2019, the COVID-19 pandemic has affected every single member of the healthcare community, both personally and professionally – and at every level of the supply chain, from manufacture to bedside care.

Through this year's survey, we asked healthcare respondents worldwide about the impact of the events of 2020-21, including technologicalfinancial and healthcare delivery. We also invited respondents to share how they responded to the pandemic

Value based healthcare

Survey respondents were asked what emerging trends they foresee in the next 12 months, and value-based healthcare came through as number one with almost half choosing this over other trends. More than half of government and healthcare regulators also stated that value-based healthcare is a very important priority. Only 6% place little or no importance on value-based healthcare.

Big tech involvement in healthcare

The second highest anticipated trend globally is greater involvement in healthcare from Big Tech organisations such as Facebook, Apple, Amazon, and Google. This had an even split between business types but is more strongly anticipated in the Americas where this option had a higher response (45%) than value-based healthcare (42%). Only a quarter of businesses from Europe and the GCC selected this option.

Rise of the healthcare unicorns

Regulation of health misinformation and new healthcare ‘unicorns’ were identfied in particular by clinics and medical practices, who saw them as emerging trends at 50% and 33% respectively. In Europe, a higher proportion of respondents expect digital passports to emerge as a key trend.

About the report

The Voice of the Healthcare Industry Market Outlook 2021 survey was designed by Informa Markets to understand the impact that the pandemic has had on four key areas of the industry: manufacturers and agents, dealers and distributors; clinics and medical practices; private hospitals and public hospitals; government and health regulators; and charities, non-profits and NGOs.

Through GRS Research & Strategy Middle East we asked 1,600 respondents worldwide about the financial and operational impact of the events brought by the pandemic.

The survey also looked to assess how the industry has responded to the pandemic, and how key players have evolved their business strategy. We also asked participants to reflect on how the future will look, and what key trends they are now anticipating. 

Download the full report for free

Click here to download the Voice of the Healthcare Industry Market Outlook 2021

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish
ReportThe Evolution of Healthcare  Patient Safety in the Post-Pandemic Era
Report: The Evolution of Healthcare – Patient Safety in the Post-Pandemic Era

Download the report

In this report, produced with a contribution from BD, we share perspectives from those healthcare leaders on the lessons that cane be learned from the pandemic, as well as what the future has in store.

Topics include building safety cultures within health systems, harnessing data-driven insights, integrating AI and – importantly – preventing the next pandemic.

ReportThe Evolution of Healthcare  Patient Safety in the Post-Pandemic Era