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Daily Dose
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OKI stand at Arab Health 2020

OKI: Meeting printing needs of hospitals

OKI is one of the few companies in the world to have DICOM embedded software inside the printer.

Medical imaging equipment such as x-ray, ultrasound and scanners, provide clinicians with diagnostic quality images directly to their computer screens using a special DICOM (Digital Imaging and Communications in Medicine) protocol. OKI, a printer solution provider, provides high-end medical printers to meet diverse requirements and are showcasing their range of printers at the show.

The company also specializes in printers for graphic arts, and indoor and outdoor applications, among others.

Carine Haddad, Healthcare Manager, OKI Euope Limited, tells Daily Dose: “We are one of the only companies to have DICOM embedded software inside the printer. This allows users to connect it directly to the modalities such as ultrasound machines. It has been specifically designed for the medical sector and is sold to hospitals, clinics, etc.”

Furthermore, the company also sells a compact printer for ultrasound devices. She says, “Our printers are being used to serve as back up to print directly in emergency cases.

"For example, we are selling the PRO9431 to hospitals, which is the biggest in the range and allows you to connect it to an unlimited number of devices.”

Haddad highlights that hospitals also need to ensure that patient needs are met. For instance, patients visiting private hospitals in the UAE are often asked for print outs of their various documents, as some hospitals don’t accept soft copies and need hard copies for proof.

This is where OKI’s efficient range of printers come to the rescue. The company’s medical printers can also, therefore, multi-task and can be used across the various healthcare departments, to fulfill basic needs such as patient registration to providing high-quality images that enable efficient diagnosis.

“One of the next steps for us as a company is to complement our product with medical solutions. For example, we intend to provide full Hospital Information System (HIS) solutions, which provide customers a bundle offer that includes software’s, printers and modalities.” she comments.

The UAE is a very important market for OKI, says Haddad, as the country has established itself as a hub and all the people in and around the region refer to it as the “source of innovation”.

“It is essential for us to have the UAE as a strategic market. This also makes Arab Health an important event for us as this is where we start our year and see how we can generate more business and partnerships with dealers and sellers. We promote our products here first and then take it across the Middle East,” she concludes.

TAGS: Innovation
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