Adapting to the ‘new normal’ is a phrase we hear a lot these days, but there’s no denying that the way business is conducted is changing – both in response to the current COVID-19 pandemic, and in response to evolving technology and the changing behaviour of consumers and businesses. Case in point: in 2020 alone, Google searches for webinars increased by 600%.
It’s a trend the healthcare industry has already been embracing. We see it in the rise of telemedicine – appointments allow for a higher volume of visitors and more flexibility for medical staff and patients.
Digital marketing and educational solutions like webinars do the same. Presenting a webinar will open up your healthcare businesses to a global audience who can access your content from anywhere, at any time.
Make connections and promote expertise with webinars
In a recent survey of Omnia Health subscribers, several top priorities emerged:
There is a large appetite for thought leadership and educational content – and hosting a webinar is a way for your business to demonstrate authority and expertise, while at the same time generating highly engaged leads who have already had an introduction to your brand.
Now we know why webinars are increasingly popular within the healthcare industry. But just what is it that makes a webinar successful?
With guidance on how to pick the right topic to engage the healthcare industry, and a handy checklist for presenters, click below to download this free guide for webinar best practice advice and guidance.
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