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Exclusive: A Guide to Webinars in 2020

Exclusive: A Guide to Webinars in 2020

How and why the healthcare industry is embracing digital thought leadership

Adapting to the ‘new normal’ is a phrase we hear a lot these days, but there’s no denying that the way business is conducted is changing – both in response to the current COVID-19 pandemic, and in response to evolving technology and the changing behaviour of consumers and businesses. Case in point: in 2020 alone, Google searches for webinars increased by 600%.

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It’s a trend the healthcare industry has already been embracing. We see it in the rise of telemedicine – appointments allow for a higher volume of visitors and more flexibility for medical staff and patients.

Digital marketing and educational solutions like webinars do the same. Presenting a webinar will  open up your healthcare businesses to a global audience who can access your content from anywhere, at any time.

Make connections and promote expertise with webinars

In a recent survey of Omnia Health subscribers, several top priorities emerged:

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There is a large appetite for thought leadership and educational content – and hosting a webinar is a way for your business to demonstrate authority and expertise, while at the same time generating highly engaged leads who have already had an introduction to your brand.

webinar tablet_small.pngNow we know why webinars are increasingly popular within the healthcare industry. But just what is it that makes a webinar successful?

With guidance on how to pick the right topic to engage the healthcare industry, and a handy checklist for presenters, click below to download this free guide for webinar best practice advice and guidance.

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TAGS: Technology