In response to the rising demand from a growing number of international health tourists and keeping abreast with evolving health tourism and wellness trends across the globe, Dubai Health Authority (DHA) has been playing an active role to further streamline and enhance the emirate’s health tourism sector. The brand Dubai Health Experience (DXH) was conceived by DHA to deliver Dubai’s health tourism services under this brand in a highly streamlined and unified manner. Furthermore, the launch of the revamped DXH portal dxh.ae stands out among a series of milestones achieved by the Authority for various reasons.
The DXH website caters to a broad spectrum of age groups, cultures and lifestyles, clearly conveying the universal language of wellness. It offers updated and most relevant information to health tourists in English, Arabic, Chinese, Russian and Hindi currently. In addition to providing the user with comprehensive information about Dubai’s medical tourism services and assisting them in planning their health holidays in Dubai, the website also features details on Second Medical Opinion programme, which is available for end-users from outside Dubai. This is an added advantage that enables users to make more informed decisions while choosing their treatment options prior to travelling. Information on the DXH is also available through a mobile app that is available on Apple, Android and Huawei platforms.
Led by a clear vision that envisages the delivery of world-class health tourism services with the support of state-of-the-art infrastructure and latest technologies according to the highest international standards, Dubai continues to design and launch innovative healthcare packages and policies that raise the standards of healthcare services delivery in the region. Considering this, it is no surprise that more and more health tourists are choosing the emirate for their health and wellness needs. This, coupled with the fast-approaching Expo 2020, and the ongoing overall development of the emirate’s healthcare sector, are set to accelerate the achievement of Dubai government’s goal of attracting more than 500,000 medical tourists by the end of 2021. More than 337,000 health tourists visited the emirate seeking services in various health specialities in 2018, according to DHA.
The quality of services is probably the most important among all factors that are considered by health tourists before finalising the destination. Therefore, the availability of a comprehensive healthcare system and services at a competitive price is an important factor driving Dubai’s continuing growth as a highly preferred healthcare destination.
Dr. Marwan Al Mulla, CEO of DHA’s Health Regulation Sector said that 96 per cent of the emirate’s hospitals are internationally accredited, employ highly skilled doctors and health professionals, and offer world-class infrastructure and personalised care. He added that Dubai’s medical tourism services offer patients with several options for high-quality healthcare across key specialities as well as provide them with guidance and convenience to make their journey smooth and comfortable. Additionally, an important aspect is the fact that the health sector in Dubai is well regulated.
Linda Abdullah, DHA Health Tourism Department Consultant, adds: “The number of facilities under the umbrella of DXH Group continues to grow every year and, therefore, tourists are continuously being presented with more options in relation to where they can receive treatment. Today, consumers typically select short-term wellness treatments as their priorities have generally changed in recent years; and this is why we have added a new section on the website for people seeking wellness treatments in Dubai. The section includes facility listings under Dental, Wellness, Traditional & Complimentary alternative Medicine, Preventive Wellness, Beauty & Spa and Retreats.”
Ruhi adds: “Today’s idea of wellness is highly comprehensive and covers physical, emotional, spiritual and intellectual health of individuals. Keeping pace with these developments, the emirate offers activities and programmes designed for holistic healing, personal growth and relaxation in the safest and most secure environments. Bearing testimony to this fact is a wide array of integrated health centres, globally renowned wellness resorts, centres, beauty and aesthetics and dental clinics licensed and regulated by DHA. Highly personalised care is what health tourists receive from these facilities, which aid their overall well-being and happiness.”
This article appears in the March/April edition of Omnia Health Magazine. Other topics include AI in healthcare, patient safety, mobile healthcare and further updates around on COVID-19 from the healthcare industry.