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SODIC shifts marketing resources to Covid-19 awareness & protection programmes

The move comes as part of stepped-up efforts in combating the coronavirus outbreak.

Egypt-based company Sixth of October Development and Investment Company (SODIC) is redirecting all its marketing resources to awareness and protection programmes on the coronavirus (COVID-19).

The move comes as part of stepped-up efforts in combating the coronavirus outbreak by joining the global community in creating awareness about the pandemic and attempting to curb its spread.

SODIC announced a multi-level approach which will see the resources redirected to creating awareness through its outdoor billboards and digital platforms, in coordination with the Ministry of Health. The real estate development company will also donate ventilators and monitors to Egypt’s Sheikh Zayed Specialized Hospital, for a dedicated unit equipped to receive COVID-19 patients.

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