Omnia Health is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Infographic: Digital Outreach

Article-Infographic: Digital Outreach

How B2B decision-makers interact with organisations - and how to use digital and content to engage and nurture your customers before meeting them face-to-face.

What does a healthcare decision-maker's journey look like in a digital age? 

The way business is conducted is changing – both in response to the current COVID-19 pandemic, and in response to evolving technology and the changing behaviour of consumers and businesses.

It’s a trend the healthcare industry has already been embracing with the rise of telemedicine, where virtual appointments allow for a higher volume of visitors and more flexibility for medical staff and patients. The way decision-makers are interacting with organisations has been transforming in according to the same principles: with a flexible, digital first approach.



Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.